Could Sales Be The Career For You?
The Sales team is a key part of any business and is made up of a number of different people, all working together to find, win and keep new business. This is essential in shaping the future of the company and bringing in revenue, whilst also solving problems for your customer! The sales cycle will be slightly different within each company but will all follow a similar structure.
In some companies, one person may be responsible for multiple stages of the sales cycle, and progression between each role is encouraged. Roles within Sales will usually offer a commission on top of your basic salary, making it a lucrative career to be in!
The sales process starts by identifying key clients and doing the initial outreach to gauge their interest in your company. This is often done by a Sales Development Representative (SDR) or the Business Development Representative (BDR). Typically you will start your career as a Sales Development Representative (SDR) and your responsibilities include conducting research on LinkedIn and company websites to find the most relevant people to contact. Once you’ve identified an opportunity, you’ll reach out to these contacts to sell them the benefits of a meeting, most commonly via phone, email, LinkedIn or video messages. In an SDR role, you could be making up to 50-100 outreach calls a day depending on the individual or company-wide targets! Once a meeting has been successfully booked in, the BDR will attend the meeting, demonstrate, sell and explain the value of the product with the aim of closing the deal.
Some relevant skills for a role in Sales include: