The Marketing team is an essential part of every business, as the main focus is spreading awareness of the product in creative and innovative ways. The duties involved within a Marketing role can vary depending on the size of the company, as well as the team you sit in. Marketing Executives tend to be more generalists, overseeing all areas of the product (i.e. setting up and executing campaigns and content creation). Similarly, Social Media Executives are responsible for managing all social media channels (i.e Instagram and LinkedIn) and producing content that drives the companies brand and keeps customers engaged. You might also choose to specialise in Digital Marketing, where you’re responsible for utilising all things digital, such as improving the company website to increase its visibility on search engines (SEO) or setting up email campaigns. A role in Marketing gives you the opportunity to show your creative side, as well as think analytically about identifying opportunities to engage the right type of customers for your business!

Some relevant skills for a role in Marketing include:

• Creativity
• Analytical
• Teamwork
• Commercial awareness
• Attention to detail